Tips To to Lead Your Team

When did gardening get so noisy? I was taking a walk around my neighbourhood the other day and came across these two gardeners working outside an apartment building. The noise coming from their hedge trimmer and leaf blower was so loud they needed ear muffs. What a shame I didn’t have any. In the past gardening had a reputation as being a quiet pursuit, something that relaxed your mind. Today it has gone high tech and a lot of noise comes with that. As a leader you also have to deal with a lot of noise in your role.

Workplace noise can take a few forms. There has always been gossip and office politics, the noise of people speculating and posturing for attention. Now we have added social media, which many people consider a form of noise whether it is for personal use or has a business goal. It is hard to keep up with the constant stream of posts. I also think about the noise that comes from creating a culture where everyone is encouraged to make suggestions for improvement. This can create

Skills That You Need To Critical Customer

This is a question I get asked quite often when speaking to Business Owners and Leaders. It’s a great question… and the right question.

Customer Obsession is successful when it is “top down” in any organization… coming from the top Leader as the way you are going to run the business. It isn’t successful from the “ground up”… where it is driven by some passionate employees wanting to be more about the customer. Without the top person(s) driving this… relentlessly… an organization won’t cross the chasm to becoming Customer Obsessed. They will most likely give up when they hit what I call “The Valley of Despair”. This is the place when things get tough, employees complain, the results aren’t maybe what were expected, it takes more work, or there are too many other things pulling at you and you don’t stay the course. If you, as the leader, aren’t fully immersed into pushing through, your employees usually aren’t either.

What does it take to be this type of leader? There are 5 key traits I feel are necessary if you want to lead your company

Improve Your Business Finance Strategy Right Now

Importing and exporting are only some of the duties business owners make to gain better reputation and finances. However, some business owners wish to improve their safety by opting for financial solutions such as import finance strategies. This option offers numerous features, but there are still ways to improve such service. Below are some of the following.

Know import rules and regulations

In order to improve import finance strategies, business owners need to mindful about import rules and regulations of countries. Of course, there are cases when businesses have overseas clients. Therefore, you need to have sufficient knowledge about import rules and regulations. This is important to avoid delays. In addition, having sufficient knowledge about shipping regulations will help make ventures better and more efficient for both buyer and seller.

Opt for the right payment method

The next way business owners need to do in order to improve their import finance strategies is by opting for the right payment method. As of now, business owners can opt for numerous payment options for their import finance solutions such as bills of exchange arrangement, letter of credit and open

Time to Upgrade Your Closet with Hip Clothes

Spring is a great time to upgrade your clothes closet with something a little more hip and less dull. Just because you work does not mean that you have to check your personality at the door. When was the last time you completely emptied out your closet? Are you still holding onto apparel you use to wear in the nineties? According to an article put out by HGTV on how to declutter your bedroom closet you should first take a serious look at large objects such as bags, boxes and even hangers. Do you have way too many boxes of shoes on your closet floor? What is in your closet that is taking up too much space? Once you find out what it is, you should probably eliminate it. Need more help? A statement made by Clean My Space suggested that the first thing you do when attempting to clean out your closet is to get rid of everything that does not fit anymore. There it is, now you have a clean and empty closet from which you can refill with hip and updated apparel.

If that empty bedroom closet is making you crazy than

The Effects Of Marketing Strategies

These days you are probably swimming in tweets, promoted Pinterest Pins, LinkedIn articles, and Facebook posts and wondering if all that social media effort is really paying off in getting and keeping loyal customers for your small business. The old adage ‘half of my marketing is working I just don’t know which half’ is especially true in this age of multi touch conversions into leads. A client can go down so many paths these days, finding you on social media and then googling your business name only to finally pull the trigger and turn into a client through a remarketing ad where you are promoting a special. Sound complicated? It is.

In the age of digital marketing, it can be easy to overlook some tried-and-true marketing strategies that really help you boost your bottom line. Try these low-tech, low-cost solutions.

  1. Unique Business cards. A small thing, but your business card may be your most valuable marketing asset. Potential customers really do save these for later, so make sure that yours stands out above the crowd.
  2. Free gifts. These don’t have to be big. They just have to show your audience that you are thinking about their needs, so that when it comes

Avoid These Mistakes on Your Business

Promotional products can really expand the reach of your marketing efforts and keep your brand in the minds of your potential customers long after your initial touch point. However, many small businesses make mistakes with their promotional product that can end up having the opposite of the intended effects. Be a savvy marketer for your business and don’t make these mistakes.

  1. Using cheap materials. Do you know what cheap promotional products say about your business? They tell your potential customers and clients that you don’t care about quality. When you are choosing your next promotional product make sure it is made from high quality materials that reflect the quality of your business.
  2. Being unclear with your marketing message. The message in your promotional product should convey one or two things about your business. Use one clear image or logo and provide the easiest way to contact you. Don’t confuse the message by trying to fit everything about your business onto one small promotional item.
  3. Providing something useless or ordinary. Another pen? Another bookmark? Be honest with yourself. When was the last time you kept one of those promotional items? You probably can’t remember unless there was something unique about it. Your promotional

Marketing Strategy For Startups

If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other. It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.

Here are a few cost-effective marketing tips

Creative Business Cards: Business cards are still one of the old yet effective methods of marketing your brand. The advantage of business cards is that it makes the customer feel special as not everybody has access to it. It is a great opportunity for you to get creative as it will always catch your customer’s attention whenever they see it. There are three aspects of a business card that can be exploited.

Touch: The material of the card is something that can be used to get

The Reason You Need Hire Influencers

Why would you want to hire influencers to market your business?

The question often comes up in conversation with new clients, or those who might wonder why anyone would pay ‘the big bucks’ to get the right marketing strategist on their team. Influencers have a high impact on the market, and if they’re focused on your niche, it’s YOUR niche they have an impact on. Hire influencers because they influence the market in your favor!

So why would YOU hire influencers to market your business online?

Social Media Marketing

You hire influencers to produce massive influence over your business on social media, because they have an impact you may not have anywhere else. Numbers matter, and people who have high levels of influence on mass media are connected. They connect to a lot of people, because others value what they have to say and they listen. It really makes a difference how many people are listening. Numbers. It’s a real deal.

Article Marketing Strategies

Influential people drive crowds with their words. They write persuasive, compelling copy geared to captivating an audience. That audience becomes YOUR audience, because you connected with and hire influencers. Consequently, the result is income in your pocket from conversion marketing.

Keyword Optimized

Things Should Consider When Setting Up an Enterprise

Setting up an efficient enterprise does not come by chance. It involves a lot of input or factors. Proper consideration and planning of these factors can help one to be able to set up a very industrious enterprise. Some of the factors that merit serious consideration are discussed below.

1. Capital: This refers to the funds or money available for the establishment of the enterprise. The entrepreneur should have a start-up capital as well as working capital to help the enterprise to stand on its feet. The start-up capital is the capital that is used for the purchase of tools, equipment, materials and machinery to start the business operation.

On the other hand, the working capital is the capital used in the day-to-day running of the business. It caters for the salary of workers, transportation costs, and purchase of new materials for productions, operation costs, maintenance of machinery and all the other things that ensures the smooth flow of business activities. The entrepreneur should have a sound financial bedrock to enable him set up and run the enterprise.

2. Room or Space for Workshop: The entrepreneur should also search for an appropriate room or space for the workshop. The space should be large

How To Review Your Performance Effectively

In order to grow in business you must consistently analyze your performance. Before each new quarter or fiscal year begins, it’s important to take stock of your current position including wins, losses and misses. Below I’ve outlined 5 areas where I believe you must focus your attention in order to have a successful business and perform at optimal levels. When you take these 5 steps to address the following areas, you will be able to review your performance and project future performance more effectively.

1. Assess where you are right now.

Your current position in your business should be something you’re able to describe and put your fingers on. You should be able to answer questions like: Where do you stand in terms of your financial, personal, business and professional goals? How much money have you made so far? What accomplishments have you made? When you take inventory of where you are right now, it’s easy to plan ahead.

2. Determine what you truly love to do.

In a word it’s called passion. Doing what we love keeps us motivated and that motivation translates into passion and momentum. We all have some things that we enjoy more than others. What is it that

Why Entrepreneurs Should Learn the Hard Way

The Age of the Entrepreneur

Welcome to the age of the entrepreneur, where it’s no longer uncommon to hear of people leaving their jobs to start companies of their own. What used to be considered bold and daring is now ordinary to most – unless you’re really making it. Lots of want-repreneurs start companies without bargaining for what creates staying power. They try to forge a path without a plan, and they end up being taken by surprise along the way.

Of course, there will always be unexpected pitfalls and hiccups, that’s all part of the journey – mishaps don’t mean your business won’t survive (or even thrive). In fact, if you’re cut from entrepreneurial cloth, overcoming obstacles will most likely make you stronger. So today we’re not going to talk about the cliche mantras like “the customer is always right,” and we certainly don’t have enough time to address the importance of access to capital and other commonly faced startup challenges. Here are just ten (of many) things that most aspiring and fledgling entrepreneurs learn the hard way.

1.) There’s No Such Thing as “Too Legit

Sure, it’s easy to create a Facebook brand page or business profile, slap a logo on it,

Tips To Stay In Touch With Your Investor

Most have heard the saying ” keep your friends close but your enemies closer.” When it comes to business, an entrepreneur should consider following those guidelines. Founders rely on investors to assist financially when starting or growing a business. These finances are derived from three types of investors: family and friends, angel investors, and venture capitalists. By no means is an angel investor or venture capitalist an enemy, but due to a lack of trust or personal relationship, the entrepreneur tends to initially ask family and friends for financial capital. Investments from loved ones are very common, although businessmen should take precaution in relying solely on those funds.

Family and friends are critical when running a business and, “investments from friends and family are often what make a startup possible in the first place” (Wasserman 257). Those individuals also provide support, encouragement, and constructive criticism for the entrepreneur. The ability to bounce ideas off others and gain confidence in presenting a business plan is invaluable. “A founder is greatly influenced by the family and culture in which he or she grew up in. The most powerful influences may come from the early messages sent by the words and action of older

How To Manage Your Meeting

This past week I have had a lot of discussions about meetings; in particular how much time we waste making meetings, attending meetings and travelling to meetings, how managers are always the ones calling meetings and how bad we are at running meetings.

If you added up all the time people waste in bad meetings every day in your organisation, it would probably equate to a months profits or more. The truth of the matter is that long, unproductive, poorly focused meetings cost time, money and energy.

Of course, there are lots of great reasons to hold a meeting, but right I’m seeing too many people suffering in silence, secretly lamenting the curse of the M&Ms (managers and meetings).

Why is it that so many of us could be so bad at meetings? Why are they as boring as bat stuff? Why do we hate how they fill up our day and how can we make them something worthwhile and even productive instead?

Last week I spoke to a group of middle managers about carving out 45 minutes every day of uninterrupted time to get stuff done and the majority of them said there was no way they could get 45 minutes of

Why You Need To Be Vulnerable Leader

No-one likes to feel vulnerable. At least I’m assuming you don’t, because I know I certainly don’t. Its meaning talks about being open to wounding or attack and that’s just not pleasant or to be sought after. We need to be more open to the idea though and think through the benefits.

What Is Vulnerability?

I don’t mean we should be like the dad play fighting with his kids inviting them to hit him, because he knows they haven’t got the capacity to hurt him. Instead I mean we should lay ourselves bare, opening ourselves up to the possibility of serious attack. Notice I only say the ‘possibility’, not the certainty. I am not advocating jumping into the lion’s den, literally or figuratively. I have no desire to see any of us be mauled. Don’t actively court a beating; think Top Gear in times past, goading people in countries they drove through.

Instead what I am talking about is more linked to authenticity; allowing people to see you warts and all. You’re not just displaying the negatives, but the strengths as well. You live life without permanent masks so others get to deal with the real you. No-one likes or follows a

Why You Need Storytelling For Your Marketing

Did you know that 90% of what’s communicated to our brains is visual? You can connect directly to the hearts and minds of your customers without having to say a word. Think billboards that you notice on the road. At first you think to yourself that these images are just annoying and greedy advertising polluting the wonderful views. By the time your trip is five hours old and you are tired, hungry, and need to go to the bathroom, billboards become beacons of hope along the side of the road. Good ones catch your attention and immediately send you off the road and opening your wallet. That’s because a great image and placement of the billboard coincided with the timing of your needs. As long as your clients have a need, all you need to do is craft a wonderful story and image for them to hang onto in their minds for when the timing is right to use your service.

  1. Use memorable images. Tell your brand’s story with a picture or design that encompasses the mission of your company. Spending the time and investing the resources to design a killer logo or branded photo will show your customers what

Learn Business From Marvel Characters

Building Brands Like The Marvel Superheroes
It will be interesting to find out that every single member of the Avengers is a superhero and all of them come with unique qualities that help in defeating the world from evil and this is where I will talk about the benefits of these for your branding marketing strategies.

If you have a brand advertising agency, you can use the qualities for your own favor. All you will need is a… a bit of confidence just as Iron Man!! What’s interesting about his confidence is that he is generally a very smart ass boy who always tells you how impressive he is. His quirks are what make him and we love it.

Therefore, if you have a brand that is great and you know how amazing it is, you don’t need to hide this. Rather, show your personality in blogs, customer reviews or any service that you are willing to provide as a brand advertising agency.

Iron Man’s confidence is just an example of how you can use superheroes for their great qualities and how can this benefit your brand advertising agency. Another example is that of the Black Widow’s resourcefulness. A professional spy, Black

Tips For Your Business To Seen All Over the Place

One of the clever ways to market your business is with promotional bags. Anywhere the person takes it, others can see your information. They will also think about your business when they use it. If you offer them a well-made product, they will use it on a regular basis. This is a simple but effective way to grow your customer base. It can also generate repeat business.

Spend some time observing people walking down the street in any given location. How many of them had bags with business information on them? Most of them didn’t but there were plenty of people with bags as a convenient accessory. This is why it is such a lucrative marketing ploy to take part in.

On one hand, you are offering people a product that they can use. It is far more practical than many of the other promo items often circulating. At the same time, this is ongoing free advertising for your business Every time someone takes such a bag out with them, there is the opportunity for someone new to have access to your business details.

Information to Include

With promotional bags, you have plenty of room to advertise your business. Include your name, phone

How To Make Up Yourself For Success

There are many people that start businesses. Sadly, there is a good percentage of folks that don’t last in business. There are other business owners that survive but don’t necessarily thrive. There are many factors that could contribute to a business’s shortcomings.

The first thing you need to examine is if you truly enjoy what you do. Do you have a passion for your business, the service it provides to your customers, and the opportunities it offers your employees? This is a driving force in a successful business. if you wake up each day excited at what the day has in store, your enthusiasm will be contagious to those around you, making your staff more productive and your customers more likely to want to do business with you.

An important ingredient in your success is a plan! Do you have one? This seems like a no-brainer, and for those of you that are organized, “A” type personalities, it is. But for those of you that are “fly by the seat of your pants” type personalities, you may need a little work in this area. A person without a plan has no direction, no path to follow, making it difficult to lead

All About Reward Statements

For most employers, it can be very disappointing to see their employees reporting to work so they can collect a regular paycheck. Although being paid for work is the main purpose of employment, companies today are striving to do more by helping the time of their team members in the workplace an experience instead of an obligation. It is very crucial for companies to cultivate satisfaction and happiness in their staff so increased productivity, positive energy, and success can evenly be distributed.

This is exactly where benefits for your employees come into play. If you make it a part of your company culture to give your team members benefits, rewards, and perks, workers will surely feel a greater sense of purpose as they perform their daily tasks. Such benefits will help them have a clearer picture of how their superiors appreciate the work they do along with their contribution to the achievement of the goals of the company.

Benefits and reward will help employees feel how they are appreciated and their efforts are valued. In turn, they can be more motivated to constantly deliver excellent performance. But even if designing a benefits package is a huge step in the right direction,